we wonder what your customers are thinking about, too.




informing your best thinking
As a tech-driven, full-service qualitative and quantitative consumer insights agency, we specialize in understanding markets, uncovering new opportunities and fueling momentum for your brand.
human + human
Strong, authentic relationships are essential to delivering exceptional value and impact. We take on your toughest business challenges as our own, empowering you to engage, innovate, and grow.
engaged guidance
With our relentless focus on business decisions, deep consultation, and rock-solid execution, we provide the guidance you need to make critical choices with confidence.
cutting-edge tech
In addition to unparalleled client support, we leverage our industry-leading, AI-driven technology and advanced analytics to arm you with comprehensive, accurate and actionable insights.
what is your challenge?
We know more about our new product offering as a result of the feedback we’ve received in six months from our community than we learned with two-and-a-half years of traditional research for our last product launch.
—Sr. Director/MRD
we help clients understand, nurture, and enhance their key relationships
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The most successful utilities are not just adapting
They are leading by optimizing VoC insights to redefine their strategic planning and customer engagement.
Our comprehensive Voice of the Customer (VoC) guide is designed to help you do just that.
In this guide, you’ll discover techniques and real-world applications to make your utility more customer-centric, leading to measurable improvements in areas that matter most:
- Enhance customer satisfaction
- Boost brand advocacy
- Drive product and services innovation