Bellomy Acquires Alloy Magnetic

Bellomy and Alloy Magnetic merge to change the game in digital marketing, UX, and market research

Winston-Salem, NC, October 16, 2020

For many of the biggest companies in the world, creating intelligent and easy-to-use online and mobile experiences is a requirement to maintain competitive advantage. These companies rely on research to identify insights and user behaviors that can be elegantly designed into websites and applications. We are pleased to announce that we have merged with another Winston-Salem-based company to change the game in market intelligence, user experience, ecommerce strategy, and more.

We acquired Alloy Magnetic (formerly Kilpatrick Design) to create a 120-person company with major offices in Winston-Salem, Denver and Raleigh; and satellite offices in California, Idaho, New York and Texas.

Bellomy CEO, John Sessions, said, "As a research firm, we have evolved over 40 years as the world has become digitally-driven. We're hired by companies to use behavioral data, operational data and other sources of information to create a broad and deep picture of brands, markets, customers, challenges, competition, and sources of growth. With Alloy onboard, instead of stopping at the delivery of research, we can go several steps farther, and put our recommendations in the digital space into action."

One of the strongest synergies between the two companies is around User Experience (UX). Using an online community that Bellomy has cultivated and is managing for a client — or using an independent UX testing study that includes participant recruitment — our UX researchers interview a variety of people while they use websites or apps to explore and document pain-points, expectations, and successful interactions within an interface.

Then, the team of digital strategists, designers and developers take the UX research findings and develop mock-ups, prototypes, and even fully-functioning web applications that can plug into existing infrastructures, continuously testing for success before applications launch to the public.

Adding Alloy's capabilities allows Bellomy to offer new services in digital and ecommerce strategy, design and development; search engine optimization; wireframing/UX and UI; microsites and "activation hubs" for campaigns, and more for clients in the healthcare, financial, energy, retail, and consumer products sectors.

Alloy's Megan Kilpatrick and Matthew Moen have joined Bellomy as Vice Presidents. All office locations will be maintained. All Alloy clients and staff have been retained; and Bellomy is actively hiring new staff. 

"For the past two years, we were a vendor to Bellomy as their clients' digital marketing needs grew," said Kilpatrick. "Merging our firms was a logical step because we enhance their capabilities, and they give us access to an influential client network, along with the internal support and resources of a much larger organization."

Bellomy's new digital experience team is available to discuss how these new Bellomy services can serve our clients. Contact us today to set up a meeting.