What a mom wants, what a mom needs
Moms are among the most significant segments during the holiday buying season. In a household, they’ll be making most of the calls on what is purchased for the holidays, so appealing to them is a must for concerned retailers.
A majority of mothers with children at home are using some social media platform. The vast majority of our panel had Facebook accounts. Retailers should know that these shopping mothers are primed for social influence. In today’s climate, mothers don’t see buying through social apps as impulse; rather they see social media as aids in their planning.