The truth about text analytics tools

Five text analytics myths you should stop believing

Unstructured data shouldn’t be overwhelming — it should be exciting. Given all of the resources we have to tap into (think: surveys, social media, reviews, even phone call transcripts), it’d be a shame not to leverage the power this ubiquitous text has to drive innovation and business improvements.

If you’ve been hesitant to try your hand at a text analytics tool, we’re here to tell you why you shouldn’t be and how to find the right one.

See for yourself how you can:

• Increase the value of consumer feedback that's already at your fingertips
• Identify, prioritize, and track customer experience improvement efforts
• Create personalized, adaptive surveys so customers can provide relevant and comprehensive feedback
• Quickly and easily incorporate text analytics into your business processes