Thought Leadership AI in market research: Matt Gullett's predictions for 2024 Through a mix of thoughtful analysis and industry pulse, Matt Gullett predicts the year ahead for AI in market research. Read More
Thought Leadership Can we trust generative AI? A pragmatic inquiry As the thinkers and innovators in market research, we're standing at the precipice of a new age with generative AI. But can we trust it? Read More
technology The age of prescriptive analytics has arrived: Are you equipped? Welcome to the world where data advises us. Our text analytics tool embraces prescriptive analytics with its recommendations engine, a quantum leap for strategic decision-making. Read More
