category: research communities

research communities

Research Cloud tools elevate panel management & client deliverables

The power of panel research paired with our AI-driven Research Cloud analytics tools ensures our client-partners have the performance, insights and deliverables they deserve.

woman moderator leading an online community discussion

research communities

How to recruit the right participants for your online research community

Establishing market research online communities enables brands to gain quick insights from target customers. Effective internal alignment, strategic invitations, and multifaceted recruitment methods will set you up for success.

SmartLab online research panel members are ready to share feedback

research communities

Get GenPop opinions on tap with the SmartLab online research panel

Meet SmartLab, Bellomy's GenPop online research panel. Established in 2014, SmartLab's members represent a diverse cross-section of the U.S. population and are ready to share opinions.

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

bubbles reflecting parts of building a research community

research communities

How to build an online community: Recruiting the right research participants

While the effort can seem daunting, here are a few pointers for getting started with successfully building an online research community.

Professional and client at desk discussing finances

financial

Ask the advisors: Is tax-loss harvesting common practice?

Though not a novel concept, tax-loss harvesting has received increased public attention over the past few years. Are financial advisors throughout the industry capitalizing on this practice, or does the complexity prevent them from incorporating it into investment strategies?

A hand holding up blue, orange, and gray wireframes of a website for usability testing.

research communities

How many participants do you need for usability testing?

The typical market research study includes large sample sizes and lots of data points. A quantitative focus like this has its place, but usually not in usability testing.

Illustration of an online research panelist commenting on a focus forum

research communities

Market research online communities vs. online research panels

It’s an age-old question: What is the consumer thinking? Market research online communities and online research panels are methods of uncovering consumers’ preferences, motivations, and opinions. Market researchers often use the terms interchangeably, but there are differences in their size, structure, and use.