consumer products

Posts about Consumer Goods and Products were on par with their Q3 2017 levels. Brands were continuing to ‘pumpkin spice all the things’ to excite active social media users.

Q2 2018 was the season for product promotion. Buzz around the commercially successful Nintendo Switch continued with a new announcement at the yearly E3. Other companies utilized social media directly with large advertising campaigns aimed at boosting product awareness. Strategies varied; Coca-cola appealed to buyers’ hearts; Ihop capitalized from confusion.