shopper insights

You are walking down the wine aisle at your local grocer. As bottle after bottle, red after white, cross through your periphery, a sense of overwhelming choice begins to flood your brain. But something else catches your eye — it’s a tablet attached to the shelf.

Too often, important shopper insights research is done in a hurry, often on a limited budget. As researchers, we all understand the need for conducting faster and better research, but there is a case to be made for slowing down the process somewhat in order to uncover deeper, more impactful insights and provide meaningful recommendations.