category: technology

Hurdles lined up on a track to represent barriers to integrating text analytics into your business.

technology

Obstacles to integrating text analytics into your business

Making meaningful discoveries from unstructured data is not out-of-reach. Bellomy’s text analytics platform offers insights teams access to advanced NLP and AI tools.

Roller coaster representing the ever-changing sentiment and emotions felt in 2020.

Mining for new year mindsets

Ask 742 people how they felt about 2020 and their outlook on 2021, and you’ll get 742 different answers. We brought the data into Bellomy’s Text Analytics platform and used our emotions AI, modeled after psychologist Robert Plutchik’s Wheel of Emotions, to examine the subtleties among these experiences.

Older male in a headset who is a utility call center agent using a case management system to better serve customers.

How utility call centers are digitizing the art of human touch

When you think of your company's call center, your first thought is of the cutting-edge technology they are using to improve the customer experiences...right?

Illustration of an oversized computer screen when a check on one side and x on the other side of the screen to represent consumer comments.

Enriching customer conversations with artificial intelligence

Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.

Scraps of colorful paper in a pile on the left and yellow scraps of paper in the form of a light bulb on the right.

technology

Harnessing social media for thought leadership

Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.

technology

Why your B2B marketing strategy should include social listening

Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.

Someone on a laptop interacting with a virtual chatbot on a website.

What we know about chatbots and user experience

That pop-up when you land on a website’s homepage that asks, “How can I help you today?” isn’t so surprising anymore and is becoming a more significant part of the digital experience.

Yellow pingpong balls with emoji faces drawn on them.

Finding joy: Using an emotional model to get more from text analytics

Given the broad range of sentiments and ebbing intensity levels, navigating through emotions can get overwhelming. What's a researcher to do?

woman participating in a moderated usability test

technology

Accounting for learnability in UX research

"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.