category: technology

A screenshot of the Bellomy Text Analytics Tool Overview with high-level summary of the dataset

technology

How to choose the right text analytics software

What’s the difference between spending hours reading through a hodgepodge of written responses and having actionable insights at your fingertips? A quality text analytics software.

Customers sharing feedback over video produces richer insights for CX research.

technology

Why video surveys produce better market research insights

Videos are everywhere, and market research is no exception. As consumers grow more comfortable with generating and sharing video content, collecting survey responses in video format is an inherent progression for respondents that also offers richer insight for stakeholders.

Eggs with faces representing various emotions drawn on them on a pink background to represent various sentiments that consumers express in customer feedback.

technology

Three text sentiment analysis methods — and why ours is better

Sentiment analysis is a core text analytics capability that every organization needs to master to build strong brands and even stronger relationships with consumers. Here’s how three of the most commonly used sentiment analysis techniques work — and why they all fail to produce actionable insights.

Word magnets organized into different topics.

What is topic modeling in text analytics?

Topic modeling is the process of assembling a set of recurring topics within a body of text. Using topic modeling, data — like customer feedback or other unstructured data — can be mined at scale to discover frequently used phrases or expressions within the text. Successfully classifying comments into topics is part of an overall approach that enables organizations to understand consumers’ thoughts, opinions, and ideas.

technology

What's the difference between social monitoring and social listening?

Although there's a fundamental difference between social monitoring and social listening, the terms are often used interchangeably. I'm even guilty of it myself.

Colorful word cloud in the shape of a speech bubble.

Using text analytics to create a unique customer experience

It can be intimidating to gather and analyze customer comments. From surveys, to emails, and social media posts, a lot of data exists, and – thanks to modern text analytics tools – we can effectively unlock the powerful trends hidden within that data.

Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Virtual focus groups are a vehicle for gaining qualitative insights into target audiences as respondents participate through the comfort and ease of their own devices. While such sessions are often more convenient for participants, there are several differences to address when compared to traditional, in-person, focus groups.

Man retrieves groceries from porch after contactless delivery

Modern retailers need better text analytics

“I started using Instacart here. Been pretty fantastic. When I used to go into the store it was always clean and the staff was always friendly.” What happens when an entire generation of shoppers has no direct contact with a brand or store?

Illustration of laptop computer showing connections between people and data.

technology

Using text analytics to build stronger, more empathetic connections with customers

Acting with empathy can increase sales, loyalty, and referrals, yet some companies don't keep a pulse on how well they treat customers and prospects.