category: technology

Bringing your data from Qualtrics into the Bellomy research environment is a snap with our new integration.

technology

Streamline insights with Qualtrics integration for Bellomy analytics tools

Easily combine your Qualtrics survey results with Bellomy's powerhouse suite of research tools.

Can we trust AI to uphold the integrity of our market research?

Thought Leadership

Can we trust generative AI? A pragmatic inquiry

As the thinkers and innovators in market research, we're standing at the precipice of a new age with generative AI. But can we trust it?

Bellomy text analytics tool features prescriptive analytics with its recommendations engine

technology

The age of prescriptive analytics has arrived: Are you equipped?

Welcome to the world where data advises us. Our text analytics tool embraces prescriptive analytics with its recommendations engine, a quantum leap for strategic decision-making.

Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

technology

Navigating AI's true impact on market research

What are the true capabilities and limitations of AI in market research? Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

Bellomy AI Text Analytics interface demonstrating qualitative and quantitative data integration.

technology

Integrating qualitative and quantitative data analysis with Bellomy AI Analytics for Text

Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.

Animated lock and the words "with Bellomy AI Analytics your personal information is SECURE""

technology

How Bellomy’s AI analytics tool keeps data safe and secure

Security is in the Bellomy DNA, and we already had a strong foundation and were well-positioned to respond when AI sprang onto the scene. We've adopted proprietary measures that ensure no personal data ever leaves our ecosystem.

technology

Bellomy sets temperature for AI's "creative freedom"

In our conversations with market research professionals, the issue of AI bias and misinformation comes up frequently. At Bellomy, we’ve created controls around our AI to limit both potential threats.

Older female in big colorful glasses and headphones and headline of "this is not your grandma's text analytics tool"

technology

Bellomy text analytics tool with AI-driven topic modeling revolutionizes data insights

As the field of AI in market research evolves, one common criticism has been the limited ability of current text analytics tools to assign customized topics for specific datasets. Instead, they use traditional methods of analysis that involve keyword matching or word-based evaluation techniques.

AI-generated graphic showing droid hand holding a human hand

technology

Questions to consider around AI and market research

Matthew Gullett, Bellomy’s SVP of Insights Technology and a driving force behind Bellomy AI Analytics, has thoughts about the future of market research in a world with AI.