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shopper insights

What is a journey map?

In short, it's a story. When it comes to why people do what they do, there's almost always a story. Journey maps are about understanding and visualizing those stories.

technology

Generational Shifts in Trust: Why Gen Z Prefers AI for Guidance & Growth

For organizations and industries looking to stay connected with Gen Z, understanding this upcoming demographic's reliance on AI via multiple devices is not only fascinating; it's critical for future planning and strategy. 

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technology

Social media listening: The best-kept secret in innovation

Consumers are telling you what they want. Are you listening? Social media provides one of the most organic and unfiltered methods for uncovering unmet needs and discovering opportunities to meet them.

Someone comparing market research study data on a smart phone and tablet.

What to do when concept testing results differ from in-market results

Our goal as market researchers is to uncover the consumer motivations or truths that can then be turned into business outcomes through strategic decision-making by business professionals. However, we know that consumers’ perceptions, emotions, and behaviors don’t always align.

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Keep your market intelligence objectives close and your researchers closer

Solution quality is tied directly to how a research team works with stakeholders at every touchpoint — from project inception to deliverables.

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customer experience

In the Super Bowl of customer experience, every play matters

Maximizing customer lifetime value requires calling the right play and executing throughout the entire game.

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technology

Unlock enhanced consumer segmentation insights with ensemble analytics

As the complexity of consumer data expands, you need AI-driven ensemble analytics to grasp the full picture, says Matt Gullett.

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Thought Leadership

AI in market research: Matt Gullett's predictions for 2024

Through a mix of thoughtful analysis and industry pulse, Matt Gullett predicts the year ahead for AI in market research.

Bringing your data from Qualtrics into the Bellomy research environment is a snap with our new integration.

technology

Streamline insights with Qualtrics integration for Bellomy analytics tools

Easily combine your Qualtrics survey results with Bellomy's powerhouse suite of research tools.

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