blog

Animated lock and the words "with Bellomy AI Analytics your personal information is SECURE""

technology

How Bellomy’s AI analytics tool keeps data safe and secure

Security is in the Bellomy DNA, and we already had a strong foundation and were well-positioned to respond when AI sprang onto the scene. We've adopted proprietary measures that ensure no personal data ever leaves our ecosystem.

technology

Bellomy sets temperature for AI's "creative freedom"

In our conversations with market research professionals, the issue of AI bias and misinformation comes up frequently. At Bellomy, we’ve created controls around our AI to limit both potential threats.

Older female in big colorful glasses and headphones and headline of "this is not your grandma's text analytics tool"

technology

Bellomy text analytics tool with AI-driven topic modeling revolutionizes data insights

As the field of AI in market research evolves, one common criticism has been the limited ability of current text analytics tools to assign customized topics for specific datasets. Instead, they use traditional methods of analysis that involve keyword matching or word-based evaluation techniques.

A diverse group of market research employees work together on a variety of tasks to ensure the successful outcome of a client's project.

Company News

The hidden challenges of quality market research

Discovering truth through quality market research is not simple, and navigational mistakes can be costly. Unseen complexities lurk beneath the surface, resistant to our impressive arsenal of tools and methodologies.

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technology

Questions to consider around AI and market research

Matthew Gullett, Bellomy’s SVP of Insights Technology and a driving force behind Bellomy AI Analytics, has thoughts about the future of market research in a world with AI.

bubbles reflecting parts of building a research community

research communities

How to build an online community: Recruiting the right research participants

While the effort can seem daunting, here are a few pointers for getting started with successfully building an online research community.

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financial

Ask the advisors: Is tax-loss harvesting common practice?

Though not a novel concept, tax-loss harvesting has received increased public attention over the past few years. Are financial advisors throughout the industry capitalizing on this practice, or does the complexity prevent them from incorporating it into investment strategies?

Aerial view of highway crisscrossing at an interchange.

customer experience

Using regression analysis to understand what drives customer satisfaction

Net Promoter Score® is a tried and true metric for quantifying customer loyalty, but understanding what drives customer loyalty is often the more impactful insight.

A screenshot of the Bellomy Text Analytics Tool Overview with high-level summary of the dataset

technology

How to choose the right text analytics software

What’s the difference between spending hours reading through a hodgepodge of written responses and having actionable insights at your fingertips? A quality text analytics software.

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