blog

TURF graphic showing variations on a product line of chips and consumers' preferences which one will have the highest reach.

How to optimize a product line

When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?

Illustration of an oversized computer screen when a check on one side and x on the other side of the screen to represent consumer comments.

Enriching customer conversations with artificial intelligence

Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.

Customer going into bank branch to deposit check

The traditional bank branch is dead, isn't it?

It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.

Airplane pulling a yellow "switch and save" advertisement banner behind it in the air.

financial

Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money.

Scraps of colorful paper in a pile on the left and yellow scraps of paper in the form of a light bulb on the right.

technology

Harnessing social media for thought leadership

Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.

Using survey panels to engage hard-to-reach audiences

A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.

technology

Why your B2B marketing strategy should include social listening

Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.

Someone on a laptop interacting with a virtual chatbot on a website.

What we know about chatbots and user experience

That pop-up when you land on a website’s homepage that asks, “How can I help you today?” isn’t so surprising anymore and is becoming a more significant part of the digital experience.

Yellow pingpong balls with emoji faces drawn on them.

Finding joy: Using an emotional model to get more from text analytics

Given the broad range of sentiments and ebbing intensity levels, navigating through emotions can get overwhelming. What's a researcher to do?

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