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woman participating in a moderated usability test

technology

Accounting for learnability in UX research

"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.

Getting back to the gym will be a true battle

Maybe because I miss the gym, or maybe just because we are inundated with media coverage of the pandemic, battling ropes also remind me of our own ongoing battle with the COVID-19 pandemic. Instead of a smooth and consistently increasing climb out of the doldrums, our recent spike in COVID-19 cases looks more like the undulating waves of battling ropes.

Illustration of customers giving opinions

research communities

Tips for survey takers

Following a few simple best practices when taking a survey will allow you to provide meaningful, valuable responses. Thoughtful survey feedback can help companies make informed business decisions to meet the needs of the consumers they serve.

Reviews on phone with word bubbles around it

Social media listening for customer experience

The world of social media is not so far from the world of customer experience (CX). When done right, social listening can be a logical and valuable extension of your existing CX tracking program.

Illustration of two people talking at a table, taking surveys

research communities

How to improve survey response quality

It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.

Pandemic phases, as told by the market

If the time between mid-March and today simultaneously feels like a blur and a lifetime to you, you are not alone. The Bellomy team has spent much of this time observing the world as it has changed and talking with consumers and clients about what these changes mean.

technology

How to do social listening

A targeted search mindset, strategy, and set up of your search is crucial to the inevitable success — or failure — of your social listening efforts.

COVID-19 segments: Where are they now?

As we continue to weather this pandemic and watch the world slowly reopen around us, we’ve kept a close eye on how consumer attitudes and behaviors continue to shift.

research communities

Ethical research in usability testing

The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.

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