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energy

Bellomy Blender Q4 2018 - Energy

Q4 2018 brought with it a new class of US congresspersons, and with them a new round of energy proposals. Ideas for bills pushing for increases in renewable power usage have propagated social media channels with many government officials blurring the line between legislator and influencer.

American Research Horror Stories

It’s scary how the marketplace creeps and crawls with agile undead products and services, no? These are the spawn of agile development processes.

consumer products

Bellomy Blender Q3 2018 - CPG

Posts about Consumer Goods and Products were on par with their Q3 2017 levels. Brands were continuing to ‘pumpkin spice all the things’ to excite active social media users.

financial

Bellomy Blender Q3 2018 - Financial

Attitudes were exceptionally positive in Q3 compared to the previous year. Conversations around bitcoin were reignited after Mastercard’s decision to shut down Robert Spencer’s Patreon account over hateful content.

energy

Bellomy Blender Q3 2018 - Energy

Q3 saw major changes in the energy sector. Obama-era energy legislation was reversed, and people reacted negatively on social channels like twitter. Proponents of solar enjoy had a victory twitter though, after the passing of SB 100.

retail

Bellomy Blender Q3 2018 - Retail

Retail sentiment became more negative in the third quarter of 2018. The biggest change on social media was found in posts around big box stores like Wal-Mart.

healthcare

Bellomy Blender Q3 2018 - Healthcare

Q3 2018 showed a large decrease in social post volume, compared to this period last year. Those who did post were riveted by healthcare miracles and incredible health stories. Providers were also showing their growing wisdom by advertising job opportunities over social media.

Speed vs. Value in Shopper Insights

Too often, important shopper insights research is done in a hurry, often on a limited budget. As researchers, we all understand the need for conducting faster and better research, but there is a case to be made for slowing down the process somewhat in order to uncover deeper, more impactful insights and provide meaningful recommendations.

consumer products

Bellomy Blender Q2 2018 - CPG

Q2 2018 was the season for product promotion. Buzz around the commercially successful Nintendo Switch continued with a new announcement at the yearly E3. Other companies utilized social media directly with large advertising campaigns aimed at boosting product awareness. Strategies varied; Coca-cola appealed to buyers’ hearts; Ihop capitalized from confusion.

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