blog

Connect with shoppers and stand out in a crowded grocery store aisle.

Using technology for a human connection in consumer goods

You are walking down the wine aisle at your local grocer. As bottle after bottle, red after white, cross through your periphery, a sense of overwhelming choice begins to flood your brain. But something else catches your eye — it’s a tablet attached to the shelf.

Use online panel for marketing research and user experience research.

research communities

Five ways your online community can help you conduct better, faster UX research

Arguably the largest barrier to user-research-based design is the difficulty and time associated with identifying, recruiting, and communicating with these users throughout the development cycle. This is where an online research panel can save the day.

Building a boat is a good analogy for agile market research.

research communities

Agile market research using online communities

It might seem like you are hearing the word “agile” every time you turn around these days, but it's time to set the record straight on agile market research. Online communities provide a solid foundation for faster and more affordable market research.

customer experience

Takeaways from the Society of Insurance Research Conference

I had the opportunity to spend a couple of days attending the 49th annual Society of Insurance Research Conference in Charlotte, North Carolina. Here are four big takeaways I gleaned from the conversations and presentations I attended.

Use online panels and communities to connect with your users

research communities

What are online panels and communities?

If you have ever researched a potential purchase online, you might be familiar with the never-ending rabbit hole of consumer reviews and online discussion boards. However, access to relevant peer feedback was not always the norm it is today. Consumers longed to hear from each other about what works and why. Almost overnight the online community of sharing was born.

Company News

Bellomy Acquires Alloy Magnetic

For many of the biggest companies in the world, creating intelligent and easy-to-use online and mobile experiences affords a major competitive advantage. These companies rely on research to identify insights and user behaviors that can be elegantly designed into websites and applications. We are pleased to announce that we have merged with another Winston-Salem-based company to change the game in market intelligence, user experience, ecommerce strategy and more.

Smartlab Report Q1 2019

Social media apps are making it easier to buy products in-app. Consumers are connecting with brands on social media through influencers. These and other factors are shifting buying habits in 2019.

retail

Bellomy Blender Q1 2019 - Retail

Sustainability efforts used to be optional for large companies. In Q1 2019 it was the new competitive landscapes for retail companies with high shipping volume. Many businesses are attempting to offset their carbon footprint and are beginning to realize the stakes for brand equity.

healthcare

Bellomy Blender Q1 2019: Healthcare

Healthcare was all about self-care in Q1 of 2019. As mental health concerns have become normalized over the last few years, social media posts have ramped up, with many using mediums like Twitter to share various self-care strategies.

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